For Business Owners: Getting the Most from Your RatingHub Profile

If your business is listed on RatingHub but you haven't claimed your profile, you're missing out on one of the most powerful trust-building tools available to Australian businesses. Here's everything you need to know.

Step 1: Claim Your Profile

Claiming your RatingHub profile is free and takes less than five minutes. Visit your company page and click the "Is this your business? Claim it" banner. You'll be asked to verify your identity by:

Uploading an Australian Business Register document confirming your ABN Providing a business email on your registered domain Completing our identity verification process

Once approved, you receive the CLAIMED verification tier, which appears as a badge on your profile and in search results.

Step 2: Complete Your Profile

A complete profile builds trust with potential customers and improves your DNA Score visibility. We measure profile completeness across 10 dimensions:

Company description (at least 150 words) Logo uploaded (minimum 200×200px) Cover image uploaded Website URL verified Business address confirmed Phone number listed Business hours completed (if applicable) Category assigned ABN verified At least 3 products or services listed

Businesses with 80%+ completeness receive a "Complete Profile" indicator that appears in browse results.

Step 3: Respond to Reviews

This is the single most impactful action a business owner can take. Our data shows that businesses that respond to reviews — positive and negative — receive DNA Scores 12 points higher on average than businesses that don't respond.

Why? Because responding demonstrates that you're engaged, that you care about customer experience, and that you take feedback seriously. Consumers who see active response patterns are significantly more likely to trust a business.

RatingHub provides:

Response Templates: Pre-written professional templates for common review scenarios (Thank You, We're Sorry, Under Investigation, etc.) Quick Reply Shortcuts: One-click pre-fills for your most common responses Response Analytics: Track your response rate, average response time, and how your responsiveness compares to your category benchmark AI-Generated Response Tips: Get Gemini-powered suggestions for improving your response quality

Your target should be a response rate above 80% with an average response time under 24 hours.

Step 4: Invite Customers to Review

Don't wait for reviews to come to you. Use RatingHub's Review Invitation system to proactively request reviews from customers:

Upload a CSV of customer emails from recent purchases or service completions Send personalised review invitations with a direct link to your company page Track invitation open rates and conversion (invitation to review submitted)

Businesses using the invitation system receive 3× more reviews than those that don't.

Step 5: Monitor Your Competitors

The Competitor Watch dashboard lets you track up to 5 competitor companies side by side with your own DNA Score. See their score trends, identify where they're outperforming you, and use our AI Gap Analysis tool to get specific recommendations for closing the gap.

Understanding your competitive position is essential for building a differentiated reputation in your category.

Step 6: Apply for Upgraded Verification

After maintaining a strong track record on RatingHub, businesses can apply for enhanced verification tiers:

VERIFIED: Requires confirmed ABN, complete profile, and a minimum 3-month review history with no outstanding scam alerts. VERIFIED businesses appear with a green shield badge.

PREMIUM: Our highest tier, awarded to businesses demonstrating exceptional performance (DNA Score 80+), active community engagement, and long-term platform membership.

Need Help?

Our business support team is available at hello@theratinghub.com. We offer free onboarding calls for new business accounts to walk you through the platform and answer any questions.

Your reputation is your most valuable business asset. Let RatingHub help you build and protect it.