Review Guidelines
What makes a great review — and how we protect them.
Our principle
Every review on RatingHub must be honest, fair, and based on real experience. Our community depends on the integrity of reviews — a fake positive review hurts other consumers, and a malicious negative review hurts good businesses. We take both equally seriously.
What we encourage
- Base your review on your own direct experience with the business or product
- Be specific — describe what happened, when, and what the outcome was
- Be constructive — explain what could have been better, not just that it was bad
- Use respectful language even when your experience was negative
- Disclose any relevant relationship (e.g. if you received a discount on that purchase)
- Rate each dimension honestly based on your actual experience
What is not allowed
- Write a review for a business you own, work for, or have a financial interest in
- Write a review at the direction of a business, whether positive or negative
- Include personal information about individuals such as names, phone numbers, or addresses
- Use defamatory, discriminatory, or offensive language
- Post reviews based on second-hand information or things you haven't personally experienced
- Post multiple reviews of the same business from the same or related accounts
- Post reviews in exchange for payment, gifts, or other incentives
The DNA Score dimensions
Every review rates a business on five axes. Each axis contributes a weighted percentage to the final DNA Score (0–100). Rate each axis between 1 and 5 stars based only on that dimension — not your overall feeling.
How AI moderation works
Every review submitted to RatingHub is automatically analysed by Google Gemini AI before it goes live. The AI assigns a manipulation score from 0 to 100. Reviews scoring above 60 are flagged and held for human moderator review before publication.
The AI looks for signals including: generic language with no specific details, multiple reviews submitted in a short window from the same IP, sentiment inconsistencies (e.g. a 5-star rating paired with a negative body), and language patterns common to paid reviews.
Manipulation scores are publicly visible on each review card. We believe transparency in how we detect fake reviews is itself a trust signal — something no other review platform shows.
Verified purchase badges
Reviews marked "Verified" come from reviewers who have provided evidence of a real purchase or interaction. Verification can happen via:
- Receipt upload — a photo or PDF of a purchase receipt. Our AI reads the business name and amount to confirm the transaction.
- Shopify or WooCommerce webhook — if a business uses either platform, completed orders are automatically matched to review accounts.
- Manual verification by our moderation team when other evidence is provided.
Verified reviews carry extra weight in the DNA Score calculation and are displayed more prominently on company profiles.
How scam alerts work
Any logged-in user can file a scam report against a business by clicking "Report a Scam" on a company profile. Reports require a title, description, and supporting evidence (e.g. links, screenshots, complaint references).
When a company accumulates two or more community scam reports, our moderation team is automatically notified. A moderator reviews the evidence and either confirms or dismisses the alert. Confirmed alerts appear as a high-visibility banner on the company profile that cannot be removed by the business owner — only by an admin.
Filing false scam reports is a violation of these guidelines and will result in account suspension. Each user can file one report per company.
Enforcement
Reviews that violate these guidelines will be removed. Repeated violations will result in account suspension. We use a combination of Gemini AI automated detection and human moderation to review flagged content.
To report a review that you believe violates these guidelines, use the Report button on the review. Our moderation team reviews all reports within 48 hours.
Last updated: June 2026